About Us
Our Why
Misalignment Is Expensive
And Avoidable
We’ve spent our careers inside companies where smart teams were doing good work, delivering, pushing hard, and still losing momentum.
Not because they lacked talent or effort. Because they were building for the wrong buyer.
We do this work because we’ve seen the cost misalignment. Time and focus are first to go, then momentum, and eventually the business fails.
Founders and teams shouldn’t lose momentum to confusion.
They deserve clarity, alignment, and a real chance to compound. That’s the work we choose to do.
ICPIE exists to help businesses align and focus.
We believe every good company deserves to win.
Toshi Jones
Toshi Jones is a startup strategist and systems architect who helps founders turn early conviction into scalable growth.
With over 20 years of experience working alongside early- and growth-stage companies, she specializes in bringing clarity to moments when product, market, and messaging must align—or risk pulling the business apart.
Past clients include:
Michael Simms
Michael Simms brings a rare blend of financial rigor and creative strategy to growth-stage and enterprise companies alike.
With a background spanning investment banking, corporate strategy, and management consulting, he has advised Fortune 500 organizations and founders on brand, go-to-market clarity, and systems that scale with discipline and intent.
Past clients include:
Events
Get Your Rapid ICP Reset.
Workshop Feb 6th.
A high-leverage 90 min crash course for founders, PMs, and operators who feel stuck, scattered, or uncertain about who their business is really for.
Get Started
Ready to Supercharge
Your GTM
Book a call to pressure-test your ICP, because scaling
the wrong customer can cost you everything.
404-590-0860
We help founders, operators, and investors reduce risk across product, marketing, and sales by aligning
go-to-market (GTM) and leadership around real customer urgency so teams move faster, waste less, and build resilient products that sell.
Navigation
About Us
Case Study
Testimonials
Office
2011 Bolton Rd.
Atlanta, GA 30318
Copyright © 2026
Back to top